About the project
Light+ makes electric products for the way people live now. The brand needed an identity that felt precise, modern and human.
The symbol brings three ideas together in one line: the rays of a bulb, the calm of a human face and the stem of a tree. That means innovation, people and care for the environment, all in one mark. A bright green against deep graphite gives the brand the feel of light being switched on.
The result is minimal and technical, and it shines in the dark.
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